ABOUT EIGHT *
ABOUT EIGHT *
ABOUT EIGHT *
ABOUT EIGHT *
ABOUT EIGHT *
Eight Communications is a full-service, boutique PR consultancy specialising in corporate and consumer PR across the hospitality, lifestyle, travel, property and tourism fields. Based in Sydney, but with national and global reach, our core strengths lie in consumer facing PR and also corporate communications, within a wide reaching range of industries. We are a dynamic team that offers creative and strategic communications support to businesses big and small, while delivering tangible impact. We partner with like minded creatives in the event, marketing and design space to deliver a 360 PR service offering without the overheads of a large-scale agency.
We have deep industry expertise, and the peerless contacts we maintain across news, travel, lifestyle, luxury, restaurant, business and trade outlets allow us to deliver consistent headlines across print, digital and social.
Above all, we pride ourselves on results and nimbly working as an extension of our client teams.
ABOUT EIGHT
ABOUT EIGHT
ABOUT EIGHT
ABOUT EIGHT
ABOUT EIGHT
ABOUT EIGHT
OUR TEAM
CEO, Founder
Angela Cowley
Angela started her career as a journalist, working for Qantas The Australian Way magazine. After almost four-and-a-half years at the magazine, her love of travel and tourism saw her jump across to PR, working in-house at Mirvac Hotels & Resorts and then Accor Hotels. Angela enjoyed more than 7.5 years at Accor, where she looked after more than 250 hotels and resorts across the Pacific, and managed corporate communications, crisis communications, and PR for major hotel openings, announcements and refurbishments. In September 2018, Angela established Eight Communications – a creative and strategic communications consultancy for brands within the area of hospitality, encompassing hotels, travel, tourism, wineries, restaurants and bars. A two-time winner of HM Magazine’s Communications Associate of the Year, Angela is highly respected and an accomplished professional in the field of hospitality and tourism communications.
Coffee order: Extra Hot Cappuccino
When I have spare time: I try and squeeze in some ME time, which could involve getting a facial,
getting to the gym or hiding in the car, hoping my kids don’t spot me for at least 5 minutes!
Hot hotel that’s on my radar: The Standard Bangkok
Restaurant I’m loving right now: Supernormal
Cocktail of choice: Spicy Marg
Account Director
Alette Winfield
Alette brings over 16 years of experience in the media and communications space, spanning both B2B and B2C public relations, advertising, event and project management and journalism. She began her career working with AWARD (the Australasian Writers and Art Directors Association), facilitating the most prestigious creative advertising awards show across Australasia. After moving to New York City in 2015, Alette managed high-profile brand accounts and special events for boutique firm Alison Mazzola Communications for two years, which spanned running high society PR events to managing media and event coordination for the Hearst Castle Preservation Foundation’s annual benefit in California. She then moved back into the world of advertising, managing B2B PR for agency brands across the US for a number of years before returning to Australia, where she manages clients across the Travel, Lifestyle, Corporate and F&B verticals for Eight Communications.
Coffee order: Oat flat white
When I have spare time: Depending on how much time I can wrangle, I am either at a Pilates class, going on a hike with my husband and son, or aimlessly scrolling TikTok
Hot hotel that’s on my radar: Romer Hell’s Kitchen (a friend of mine recently worked on the opening)
Restaurant I’m loving right now: Moonlight
Cocktail of choice: Negroni (with Four Pillars, of course)
Account Director
Christina Atherton
As a highly skilled PR and communications specialist, Christina brings a wealth of experience to the team with expertise in travel and lifestyle PR, destination marketing, content creation, social media marketing, graphic design, corporate communications and event management. Driven and results-orientated, she is an innovative communicator with fresh ideas who loves working collaboratively with clients to create unique campaigns that cut through and deliver results. She is also an experienced graphic designer who believes that strong design plays a vital role in the communication process. Boasting an expansive network of media contacts, she previously managed Tourism Victoria’s Sydney office and has implemented successful PR campaigns for the likes of Mirvac Hotels & Resorts, Element Melbourne, Singapore Airlines, DoubleTree Resort by Hilton Fiji, Hilton Fiji Resort & Spa and Murray Regional Tourism.
Coffee order: Large flat white with one sugar
When I have spare time: You’ll find me daydreaming about my next overseas adventure!
Otherwise a quick dip at the beach, reading a book (I have a never ending TBR pile) or squeezing in a yoga or Pilates class. And if time allows, a facial or massage.
Hot hotel that’s on my radar: The Hoxton, Paris
Restaurant I’m loving right now: Light Years Diner
Cocktail of choice: Anything with passionfruit in it!
Senior PR Manager
Rebecca Beaton
Rebecca has established a career in the Australian media landscape with over 10 years of experience on both the media and agency sides. Rebecca has held roles at top publications such as CLEO Magazine, Stellar Magazine and Body+Soul. She now brings unrivalled insights to Eight Communications about how media operate; especially when it comes to how they like to receive their news.
Over the past 3 years Rebecca has worked in Public Relations within the Lifestyle & Fashion industry. Working with prestigious brands such as KitchenAid, Givenchy, HexClad and Off-White. She has been a part of the teams behind some of Australia’s top collaborations and activations including 2023’s KitchenAid X Alemais launch.
Coffee order: Iced Oat Latte
When I have spare time: I love going for a walk near the beach listening to a fun podcast, having a glass of wine with friends or a reformer Pilates class.
Hot hotel that’s on my radar: Faena New York
Restaurant I’m loving right now: Pelicano Potts Point
Destination I’ll be travelling to next: San Francisco, it’s my favourite city!
Cocktail of choice: Whiskey Sour
Senior PR Manager
Elin Anderson
Elin has recently jumped over to Sydney having spent the last 3 years working in the London PR scene. She has been fortunate enough to work with some groundbreaking clients in the travel and tourism space including luxury snow desert camp White Desert Antarctica, Visit Portugal, Ski Solutions and more and is now enjoying getting familiar with the Australian media landscape and clients!
She is obsessed with all things travel and exploring the world and so loves nothing more than learning about new destinations and crafting exciting stories for clients that will get both media and publication readers excited about their next adventure.
Elin is thrilled to now be part of the Eight team working alongside her lovely colleagues in sunny Sydney!
Coffee order: Iced matcha with coconut milk
When I have spare time: You’ll find me on a beach or the ski slopes – snow and sand are my happy places!
Hot hotel that’s on my radar: La Bastide de Gordes
Restaurant I’m loving right now: Nour Surry Hills
Destination I’ll be travelling to next: Fiji – excited to explore a part of the world I’ve never been near before
Cocktail of choice: Aperol spritz