PRO-INVEST HOTELS
By the end of 2022, Eight Communications had generated close to $20m in advertising equivalent value and over 50 million in audience reach for Pro-invest Hotel Group.
In 2022, Eight Communications managed corporate and consumer communications for Pro-invest Hotels Group. This involved writing corporate announcements, developing story angles around key news and events, and managing the launch of eight new hotels (including restaurants/bars), in the space of 10 months. These hotels were located in QLD, NSW, VIC and New Zealand and ranged from Holiday Inn Express, Holiday Inn & Suites, Hotel Indigo and voco hotels. These hotels were all launched with much fanfare and generated incredible coverage.
By the end of 2022, Eight Communications had generated close to $20m in advertising equivalent value and over 50 million in audience reach for Pro-invest Hotel Group.
“2022 has been a massive year for Pro-invest Hotels with the opening of 8 new hotels across AU & NZ and we are incredibly grateful to the team at Eight Communications who have helped with each of them. They have worked tirelessly to build relationships and help drive awareness of the hotels across key media (trade, leisure & lifestyle) both nationally and locally, plus supporting us with several opening events that have been great successes. On top of supporting all the new hotels they have continued to support our existing hotels and corporate comms and have been an integral part of the business and one of our most trusted partners. Thank you for everything you do for the business, especially me during the busy times.”
Testimonial from Joe Olds, Head of Marketing, Pro-invest Group